Dear
Dagobians,
Each year, we conjure up resolutions. This year our resolution is
simple, yet infinite in its possibilities: to keep improving what we're
doing, and to make a bigger impact. In this, we're guided by the Art of Chocolate Alchemy - using Full Circle Sustainability
that blends Quality, Ecology, Equity & Community. We're sharing
some initial thoughts, and invite you to send ideas to help us continue
to offer the best of all worlds through pure chocolate perfection.
Quality
- As always, we're fanatic about seeking out and sharing the best of
the chocolate world! We will continue to search for hidden treasures in
diverse origins, perfect new blends and create new flavor combinations.
This will be paired with great service and information to deepen your
chocolate experience.
Ecology
- We know we've got only one planet, and that it's our responsibility
to protect and restore it. In cacao countries, we'll continue to help
communities maintain the rainforest, replant deforested areas, support
ecological research and support conversion to organic farming. In our
operations, we'll work to zero out more of our carbon impact, educate
ourselves and others, protect threatened land, link up with other
companies for bigger change and keep reducing our waste, energy and
resource use.
Equity
- We've always been committed to ensuring that our producer partners
have safe working conditions and get an equitable price in exchange for
their quality crop and stewardship. In 2007, our Founder Frederick
Schilling will continue to check out new sources and inspire friends in
the industry to increase their direct sourcing partnerships. We'll
continue to share updates from the source so you'll see the wonder and
happiness cacao can bring.
Community
- All of us are linked through the web of life, and we want to help
strengthen and nurture this vibrant system. We'll be launching a blog
and expanding our website to help you connect with us and each other to
unlock the mysteries of cacao and the power of simple, shared
intentions. As always, we'll continue to support local, regional and
national groups who share our mission of Full Circle Sustainability.
We
hope you'll join us by continuing to savor and share our divine
offerings, finding new ways to respect and revive our planet, giving
freely as you receive, and bringing more friends and family into the
circle of Dagoba.
Happy New Year and choco-regards,
Your friends at Dagoba
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