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Privacy Policy

Welcome to The Hershey Company Internet web sites!

We are proud to have this opportunity to tell you a little about our company, our products and our history. Along the way, we also hope you have some fun. Before you begin exploring, we'd like to review the steps we have taken to ensure that on-line visitors of all ages have a safe, enjoyable experience.

Our Commitment To Privacy

Your privacy is important to us. At The Hershey Company, we value our consumer's privacy and have made it our policy to provide on-line content that requires minimal collection of information from our visitors. Furthermore, to better protect your privacy we provide this notice explaining our on-line information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested. Any significant changes to this Privacy Policy shall be printed in blue italics for a period of 30 days.

Kids

We take seriously our responsibility to our many young consumers. Our sites have been designed primarily for our adult consumers to enjoy, but they also have been designed to be accessible, safe for kids of all ages, and to adhere to all applicable laws and regulations. Children under the age of 13 and their parents should review the section of this policy called "A Word to Parents About Kids' Privacy" which discusses the special steps we take for young children who may visit our pages.

How We Collect Information

Below are some of the ways in which a visitor may provide information to us on-line and how we may use that information.

Domain Name Recognition

Our web servers automatically recognizes a visitor's domain name, however, they do not recognize a visitor's e-mail.

Use Of Cookies

Cookies and web beacons are small bits of information that a web site transfers to an individual's computer for record keeping purposes. We use cookies in a variety of ways to create a more personalized on-line experience for the user. For example, cookies may be used to reduce the number of repeat questions provided, to ensure that a promotion is not entered more than the permitted number of times, to create a recipe box, or to monitor how effective our ads on third party sites are at bringing visitors to our web pages. We use a cookie in the Hershey's Kitchens area when you build a recipe box. This cookie is the key to your recipe box and is stored within your browser. The purpose for this cookie is to allow the system to recognize you as a return visitor and populate your recipe box with the recipes you have added. On our Investor Relations web site, a cookie is used for user profile verification. Personally identifiable information which may be obtained through cookies or web beacons is not sold, rented or provided to third parties and is not used internally by The Hershey Company for any purpose other than to enhance your experience on our web site.

Information Actively Provided by Our Visitors

We do not require visitors to register or provide any information before entering our web sites. However, there are several places where visitors may choose to provide personally identifiable information about themselves or other people. Unless we tell you otherwise, Hershey will use the information for the purpose the information was provided.

For example:

Business Partners

We have some business partners with whom we may operate some of our pages and share information. For example, on occasion we may offer a sweepstakes jointly with another company. In such instances, information may be shared with the co-sponsor so that the sweepstakes may be conducted. Another situation in which information may be shared is when we have licensed our trademarks to another company to manufacture or distribute a particular product.

Aggregate Information

Aggregate information about which pages visitors access or visit (for example, to enter a visitor in a contest or to send the visitor information) is only used for internal review as we continue to improve our web site. Non-personally identifiable aggregate information is shared with third parties. If you prefer not to allow us to collect this information, you can do so by turning off the cookies in your browser, although some areas of our websites may not function properly if you do. We do not rent, sell, or share e-mail addresses with any other company or organization.

Finally, we never use or share the personally identifiable information provided to us on-line in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment To Data Security

To prevent unauthorized access, use or disclosure of your personal information, and to maintain data accuracy, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the personal information we collect on-line. The Hershey Company, and its subsidiaries, maintains its data on servers located in the United States. We will only keep your personal information for as long as it remains necessary or relevant for the purposes stated above or as otherwise required by law.

A Word To Parents About Kids' Privacy

Our sites have been designed primarily for our adult consumers to enjoy, but they also have been designed to be accessible, safe for kids of all ages, and to adhere to all applicable laws and regulations. There are some extra precautions that we take, however, with respect to collecting information from children under 13.

NOTICE: Visit http://www.ftc.gov/privacy/privacyinitiatives/childrens_educ.html for information from the Federal Trade Commission about protecting children's privacy on-line.

How You Can Access Or Correct Your Information

If it has not already automatically been deleted as explained above, you may review your or your child's personally identifiable information, have it deleted and withdraw permission for its continued use by Hershey by Contacting Us Online. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections. In addition to this, all sweepstakes and www.hersheyskitchens.com websites let you edit your information online within that website.

This Privacy Policy Is For Our On-line Consumers

This Privacy Policy is for our consumers who visit our internet sites. It does not apply to information which we may collect by means other than over the Internet and it does not apply to businesses which may use our site.

Links

Our policy is to link only to other sites which are appropriate for visitors to our web site. However, content on web sites can change quickly, so we cannot always guarantee the appropriateness of the content of sites we link to.  When you leave our site for another website, you will go first to a bumper page informing you that you are leaving our website.

Hershey's - How To Contact Us

Should you have other questions or concerns about our privacy policy, please don't hesitate to Contact us Online. You may also write to us at Public Relations Department, The Hershey Company, PO Box 810, 100 Crystal A Drive, Hershey, PA 17033 or call us at 1-800-468-1714.

DAGOBA chocolate - How To Contact Us

Should you have other questions or concerns about our privacy policy, please don't hesitate to Contact us Online. You may also write to us at Public Relations Department, The Hershey Company, PO Box 810, 100 Crystal A Drive, Hershey, PA 17033 or call us at 1-800-468-1714.

SCHARFFEN BERGER - How To Contact Us

Should you have other questions or concerns about our privacy policy, please don't hesitate to Contact us Online. You may also write to us at Public Relations Department, The Hershey Company, PO Box 810, 100 Crystal A Drive, Hershey, PA 17033 or call us at 1-800-468-1714.

Mauna Loa - How To Contact Us

Should you have other questions or concerns about our privacy policy, please don't hesitate to Contact us Online. You may also write to us at Public Relations Department, The Hershey Company, PO Box 810, 100 Crystal A Drive, Hershey, PA 17033 or call us at 1-800-468-1714.

- Your Friends at The Hershey Company

Copyright © The Hershey Company

Effective: June 7, 2010